Social Media And PR Manager

Zagg International Distribution

Clare

About ZAGG. ZAGG Inc (NASDAQ:ZAGG) is a global leader in accessories and technologies that empower mobile lifestyles. The Company has an award-winning product portfolio that includes screen protection, mobile keyboards, power management solutions, social tech, and personal audio sold under the ZAGG®, mophie®, InvisibleShield®, and IFROGZ® brands. ZAGG operates its International business from Shannon, Ireland with additional offices in the United States and China. ZAGG products are available globally at leading retailers including Apple, Dixons Travel, EE, Vodafone, Media Markt, Best Buy, Verizon, AT&T and Amazon. For more information, please visit the company’s websites at www.zagg.com and www.mophie.comand follow us on Facebook, Twitter and Instagram. ZAGG is an equal opportunities employer. Reporting to the Director of International Marketing, ZAGG is looking for a Social Media and PR Manager to join our International marketing team. From a Social perspective, the Social and PR Manager will manage our brand’s social presence across multiple channels. The successful candidate will be responsible for creating innovative and compelling social media strategies, plans, and content that connects customers with our offerings and products. This person will be each brand’s voice in social media, responsible for creating and publishing new and effective content to extend our social presence and engage the communities across a variety of social media channels including Facebook, Twitter and Instagram. The role will measure and report on impact and effectiveness of social media content against stated goals and strategies. In addition, s/he will be a social media content expert within ZAGG, working with product and creative teams to inform plans and roadmaps. From a PR perspective the Social & PR Manager will manage the development and implementation of the company’s public relations strategy in International. They will nurture our corporate image by developing and executing effective communication and media relations programs. In this role the successful candidate will manage the public relations strategy, crisis/issues communications, product/service launch communications and PR events. This person will actively work hands-on with marketing, product management and senior executives. Main Responsibilities: KEY RESPONSIBILITIES – SOCIAL: Own the ZAGG social media marketing strategy across existing and new social platforms. Create and execute strategies for content to be posted on social media channels including, but not limited to Facebook, Twitter, Instagram. Frequently audit the success of the community by measuring against engagement in order to reach KPIs, as well as present results to internal stakeholders. Obsess over customers and how they want to engage with each brand across social platforms. Create, publish and manage daily social posts as well as daily community. Create and maintain strategic paid campaigns across a variety of social channels while defining, and benchmarking KPI’s. Create and manage the social editorial content calendar. Work closely with the creative team to ensure all work accurately represents the each brand. Help source and manage content marketing assets for use on social media, campaigns and other digital properties through the internal creative team, influencer outreach, and UGC. Link with customer care, maintaining effective, efficient responses with customer inquiries. Seek and evaluate new social media platforms and technology opportunities and stay at the forefront of the adoption of new social media trends, tools, and channels. KEY RESPONSIBILITIES – PR. Create and oversee the International public relations strategy that ensures awareness and understanding of the vision and strategy, aligned to the company’s business objectives and promotes a positive company image. Plan, execute, measure and report on all PR programs. Cultivate and manage strong media & influencers relationships to share content. Manage relationship with our International PR Agencies. Work closely with Zagg product managers, marketing, sales, and executives on ongoing initiatives including identifying and developing compelling stories around our products. Lead a cross-regional effort, in collaboration with regional counterparts, that results in a cohesive and effective approach to public relations. Leverage existing media relationships and cultivate new contacts within business and industry media. Use social media platforms to communicate with the media, partners and consumers. Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them. Prepare executives for media interactions and public appearances. Manage external international agency partners to drive our product and brand PR with programs including: Develop a marketing communications plan including strategy, goals, budget and tactics. Develop media relations strategy, seeking high-level placements in print, broadcast and online media. Maintain a schedule of upcoming product launches, award submissions, events and announcements. Plan and participate in press tours and attend key industry events. Secure regular and consistent coverage & awards for products. Monitor, analyze and communicate PR results on a regular basis. Collaborate with social media, customer, partner and user group teams to develop press opportunities. Seek and evaluate opportunities for partnerships and sponsorships on an on-going basis. Development of press materials including press releases, FAQs, product review guides, media kits, fact sheets, , bylined articles, blog posts, etc. EDUCATION & QUALIFICATIONS SOCIAL: Bachelor’s degree in marketing, communications or similar. 6 years + experience in developing, launching and managing Social & PR Strategy development and planning. SKILLS & SPECIFICATIONS. Must have strong social media experience across multiple platforms and the ability to offer innovative ideas for strategies and expansion. Must have a strong visual eye to help guide design process and production of assets. Strong communication and interpersonal skills, team-oriented, ability to work with a wide range of internal departments. Experience with paid campaign management tools such as Facebook Ads Manager/Power Editor, Twitter Ads, etc. Hands on experience with Google Analytics or other web analytics. Proficiency with SRP, UGC and listening tools such as TweetDeck, Sprout Social, Pixlee, NUVI, Crimson Hexagon, etc. Familiarity with Adobe toolset and similar design platforms: Photoshop, Lightroom, Sketch, etc. Proven ability to develop and shape an effective PR strategy. Proven track record designing and executing successful PR programs. Experience in managing public relations agency activities and budgets. Experience in Brand and Product specific PR programs – experience in consumer goods industry (consumer electronics specifically) highly preferred. Exceptional writing and editing skills. Possess outstanding oral and written communication skills. Solid experience with social media platforms. Hands-on experience working with media and ability to develop strong media relationships. Committed to continuous improvement. Excellent attention to detail. Has strong sense of urgency with proven ability to make decisions and act quickly. Thrives in a collaborative team environment. Ability to build and develop strong working relationships across all levels of the organization. Proactive, confident self-starter with positive energy, customer-oriented attitude with excellent multitasking and organizational ability. This job originally appeared on RecruitIreland.com.

2255 days ago